Percy and Rosenbaum-Elliott, Strategic Advertising Management 6e Student Resources

Description

Student resources to accompany Strategic Advertising Management 6e:

Explore Resources:

What are Advertising and Promotion?

Perspectives on Advertising

Advertising across Cultural Borders

What it Takes for Successful Advertising and Promotion

The Strategic Planning Process

Selecting the Target Audience

Understanding Target Audience Decision Making

Determining the Best Positioning

Developing a Communication Strategy

Media Strategy

Digital Media

Processing the Message

Creative Tactics

Creative Execution

Sales Promotion and Broader Communication Mix

Campaign Strategy

What are Advertising and Promotion?

Perspectives on Advertising

Advertising across Cultural Borders

What it Takes for Successful Advertising and Promotion

The Strategic Planning Process

Selecting the Target Audience

Understanding Target Audience Decision Making

Determining the Best Positioning

Developing a Communication Strategy

Media Strategy

Digital Media

Processing the Message

Creative Tactics

Creative Execution

Sales Promotion and Broader Communication Mix

Campaign Strategy

Percy and Rosenbaum-Elliott, Strategic Advertising Management 6e Student Resources

Description

Explore Resources:

Chapter 1 Additional Questions

Chapter 2 Additional Questions

Chapter 3 Additional Questions

Chapter 4 Additional Questions

Chapter 5 Additional Questions

Chapter 6 Additional Questions

Chapter 7 Additional Questions

Chapter 8 Additional Questions

Chapter 9 Additional Questions

Chapter 10 Additional Questions

Chapter 11 Additional Questions

Chapter 12 Additional Questions

Chapter 13 Additional Questions

Chapter 14 Additional Questions

Chapter 15 Additional Questions

Chapter 16 Additional Questions

Glossary

Further reading updates

Chapter 1 Video links

Chapter 2 Video links

Chapter 3 Video links

Chapter 4 Video links

Chapter 5 Video links

Chapter 6 Video links

Chapter 7 Video links

Chapter 8 Video links

Chapter 9 Video links

Chapter 10 Video links

Chapter 11 Video links

Chapter 12 Video links

Chapter 13 Video links

Chapter 14 Video links

Chapter 15 Video links

Chapter 16 Video links

Web links