Strategic Advertising Management 6e Student Resources

Chapter 1 Additional Questions

What are Advertising and Promotion?

Chapter 2 Additional Questions

Perspectives on Advertising

Chapter 3 Additional Questions

Advertising across Cultural Borders

Chapter 4 Additional Questions

What it Takes for Successful Advertising and Promotion

Chapter 5 Additional Questions

The Strategic Planning Process

Chapter 6 Additional Questions

Selecting the Target Audience

Chapter 7 Additional Questions

Understanding Target Audience Decision Making

Chapter 8 Additional Questions

Determining the Best Positioning

Chapter 9 Additional Questions

Developing a Communication Strategy

Chapter 10 Additional Questions

Media Strategy

Chapter 11 Additional Questions

Digital Media

Chapter 12 Additional Questions

Processing the Message

Chapter 13 Additional Questions

Creative Tactics

Chapter 14 Additional Questions

Creative Execution

Chapter 15 Additional Questions

Sales Promotion and Broader Communication Mix

Chapter 16 Additional Questions

Campaign Strategy

Glossary

Chapter 1 Video links