Developing a Communication Strategy

https://www.youtube.com/watch?v=8cipMoGKXGE
Sean Bean drawing upon his role in Game of Thrones to reinforce the brand as ‘proper’ tea.

https://www.youtube.com/watch?v=HzevRHUEnVI
How Ads (and People) persuade you – an introduction to ELM

https://www.youtube.com/watch?v=jOcbX8INZBw
Little Greene collaborates with the National Trust to create a campaign drawing upon heritage as part of affinity targeting for audiences.