Advertising across Cultural Borders

http://www.youtube.com/watch?v=sSLPEwvVvN0&feature=related
An advert from HSBC detailing how the same action can have the opposite meaning in different cultures.

https://www.youtube.com/watch?v=Fj3SVKJQyf0
Lloyd Bank’s award-winning C4 diversity ad demonstrating the importance of inclusivity

https://www.youtube.com/watch?v=zQj1VPNPHlI&ab_channel=10minuteswith
Geert Hofstede on Collectivism and Individualism. Part of a series of videos on Hofstede’s cultural dimensions.