Selecting the Target Audience

https://www.youtube.com/watch?v=ak5HEPpubhk
Sainsbury’s Christmas campaign 2019 building upon the brand heritage of how society has changed over 150 years.

https://www.youtube.com/watch?v=IJrqQskDIw0
Aldi highlighting their USP of selling quality at a low price – a different target audience to Sainsbury’s or complementary one?

https://www.youtube.com/watch?v=USU1YiPyhR0
Moët & Chandon celebration of life’s most memorable moments to connect the brand with aspirational ideals.