Determining the Best Positioning
Heineken – Back to the Bars campaign positioning the brand so that the aim is to encourage drinkers to socialise responsibly during COVID-19.
A quirky approach from M&S to Go Jumpers for Christmas and try and engage a younger audience.
Pampers highlighting the work of midwives during the COVID-19 pandemic and reinforcing the brand as an essential part of the transition of becoming a mum. 

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