Determining the Best Positioning

https://www.youtube.com/watch?v=XDD2Xhdq_Ds
Heineken – Back to the Bars campaign positioning the brand so that the aim is to encourage drinkers to socialise responsibly during COVID-19.

https://www.youtube.com/watch?v=IH7Htz_oY3Q
A quirky approach from M&S to Go Jumpers for Christmas and try and engage a younger audience.

https://www.youtube.com/watch?v=uo9N6mlDu8I
Pampers highlighting the work of midwives during the COVID-19 pandemic and reinforcing the brand as an essential part of the transition of becoming a mum.