Accounting for Business provides a crystal clear, accessible introduction to the core accounting topics non-specialist students need to master, helping them to apply accounting concepts to real business decisions.

Engaging and lively, clear and practical, this is the most applied accounting for non-specialists book whose fully integrated case study emphasises the relevance of accounting to the world of business.

A clear, user-friendly, and inspiring guide to developing essential critical thinking skills, with unique practitioner and student interviews to help students appreciate how vital critical thinking is in an academic, professional, and personal context.

The only book with a 'themes and issues' approach that encourages critical engagement with contemporary debates in the business environment.

Award-winning, best-selling, and authoritative: the business ethics book of choice.

The gold standard textbook in business research - trusted, comprehensive, supportive.

Business Research Methods is a clear, comprehensive, and engaging guide designed specifically for business students on a research methods course or completing a research project. The thoroughly updated sixth edition offers extended coverage of quantitative methods and visual research with extensively-revised global examples throughout.

Consumer Behavior & Insights, 1e by Diane M. Phillips helps students make the connections between theories, methods, and real-world issues--for consumers, for marketing managers, and for other business decision-makers.

Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.

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Practical, global and rooted in research: a holistic consideration of consumer behavior demonstrating how seminal theories and cutting-edge research impact on marketing practice.

The most authoritative, complete, and critical guide to corporate governance.

The most accessible and user-friendly introduction to corporate governance, providing broad coverage of international issues and clear examples of theory in a business context.

The most trusted and applied textbook on corporate social responsibility; both critical in approach and contemporary in coverage.

Succinctly blends practical know-how with a sound theoretical base to empower students for success throughout university and beyond.

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

We have been inspired by the Black Lives Matter movement to contribute to the global conversation on anti-racism, as well as other critical social issues including social justice, inequalities, and activism. We know that as students, you’re already thinking about, engaging with, and taking action on a lot of these issues. Our collection of free textbook chapters aims to provide you with the theoretical background to develop your arguments, and an...

Practical, theoretical, global: provides thorough grounding in economic and international business theory complemented by cases, examples, and IB insights from a diverse range of companies and cultures.

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The most multi-perspective, succinct, and applied guide to international business environments.

Practical, theoretical, global: provides thorough grounding in economic and international business theory complemented by real-world examples from a diverse range of companies and cultures.

The most trusted and thought-provoking introduction to employment relations, examining key employee relations issues from a critical perspective.

Succinct, applied, realistic: this highly-engaging introductory textbook is written by both an educator and two practitioners providing readers with the perfect balance of theory and practice.

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The most comprehensive and critical textbook on knowledge management, in an accessible, concise format.

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The only textbook to connect an authoritative, critical understanding of leadership theory with the development of reflective leadership practice.

The definitive introduction to the study of leadership, covering key theories and issues whilst examining leadership practice through a range of distinctive case study examples.

Clear and well-integrated, Managing Human Resources uses the authors' well-established Integrative Framework for Managing Human Resources to describe specific human resource (HR) activities including recruitment, training, performance management, and compensation. An important learning objective for students using Managing Human Resources is to develop an understanding of how the many specific HR activities can work together as a system that impr...

With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, international edition, provides the skills vital to successfully engage with marketing across all areas of society.

The theories. The relevance. The reality. The complete package.

The theories. The relevance. The reality. The complete package.

Concise, engaging, relevant: light on quantitative techniques and packed with cases offering a real-world perspective, this text provides the most accessible approach to operations management.

The only textbook to use a three-perspective framework to explain, explore, and evaluate organizational theory in a distinctively engaging style.

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These resources were kindly updated by Dr Koen van Bommel, Assistant Professor of Organization Theory at VU University Amsterdam.

King and Lawley is the bestselling textbook in organizational behaviour: critical, practical, and supportive. The thoroughly updated fourth edition offers extended coverage of equality, diversity, and inclusion as well as an even greater range of global case studies throughout.

As the most critical yet accessible introduction to organizational behaviour and work this book will help you understand the complexities of organizational life and evaluate modern business practices.

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Filled with classic and contemporary examples and engaging stories, Organizational Communication teaches students how to apply theory in diverse real-world contexts including government, small or family-run businesses, nonprofits, and entrepreneurship. This book considers the increasingly global and mediated communication in organizations to present a highly readable and engaging introduction to the field for twenty-first century students.

The centerpiece of most adults' daily lives is the workplace, where all participants-as workers or managers-can benefit from thinking strategically about employee motivation, compensation, and selection. Personnel Economics uses simple but formal economic models to study what happens inside the workplace. Fueled by the latest findings from behavioral economic research, the text provides an intuitive introduction to the two workhorses of empirical...

The Pocket Guide for Students: Navigating Your University Journey is a reassuring, practical, and friendly book designed to help all students, from all backgrounds get the most out of their university experience.

Social Media Management: Persuasion in Networked Culture is designed for graduate students taking courses in social media or digital media strategy. It will equip readers with the frameworks and tools to answer the “Now what?” question. Based on the author’s extensive experience in the social media industry and his qualitative and quantitative research on best practices, this book will uncover the formula for social media succes...

Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in ...

In today’s multibillion dollar sports industry, focusing on winning is a losing strategy. Teams and leagues are facing unprecedented competition both domestically and internationally. The cost of doing business continues to rise, while traditional revenue streams are under increased pressure. By all accounts, the sports business is more complex than ever before, presenting challenges to organizations at all levels. Rather than depending on ...

With strong foundations in theory and a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with a cutting edge framework that explains the four key aspects of strategic brand management -- building, leveraging, identifying and measuring, and protecting brands. Key issues in each of these four areas are described, along with practical g...

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

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The well-respected author team strike the ideal balance between the latest academic theory and real-world practice, making this the most applied SHRM textbook written in an eminently student-friendly format.

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The most applied, relevant, and clearest guide to strategic marketing equipping students with the tools, mindset, and skills to develop successful marketing strategies. The fourth edition offers extensively-revised global examples throughout, as well as unique interviews with practitioners providing invaluable real-world insights and advice.

Placing people and strategy at its core, this is the most relevant and forward-thinking text on project organizing.

A new breed of strategy textbook for a new generation of strategists, Strategy: Theory, Practice, Implementation puts the implementation of strategy centre stage to help tomorrow's business professionals think, talk, and act like a strategist.

Insightful, empowering, and with implementation at its core: this text will teach you how to think, talk, and act like a strategist.

The most complete introduction for students looking for a briefer guide to strategic management, packed with real-life examples and an emphasis on the essential tools of analysis.

Unlike most business statistics textbooks, Vital Statistics offers an approachable, calculus-optional introduction to statistics with a careful presentation of basic inference procedures. Sandholm and Saraniti devote substantial effort to helping students develop intuitions about key concepts in probability before providing a deep treatment of core ideas in statistics. They focus on topics and applications that matter to economists but receive li...