Campaign Strategy

https://www.youtube.com/watch?v=V_ozu_7Xweg
Campaign strategy for Adidas August 2020 providing a clear call to action to return to sport and by association buy their products. 

https://www.youtube.com/watch?v=WA4dDs0T7sM
Another example of a sports brand campaign addressing lock-down issues in COVID-19. ‘You can’t stop us’ – Nike showing a diversity of sports and sportspeople with the key events of the year such as BLM 2020.

https://www.youtube.com/watch?v=WE9I5jlkPEc
Co-op advert from 2020 Join us in helping those going hungry – highlighting how the Co-op is working to help the local community during the economic hardships suffered in 2020.  20p donated to National Emergencies Trust for every time an item is purchased from the picnic range.