The Strategic Planning Process

https://www.youtube.com/watch?v=oetgAZaUFVk
Category need and consumer benefits example advert from Quorn.

https://www.youtube.com/watch?v=6C0h4HjkJgA
Cadbury’s ‘Donate Your Words’ campaign designed to highlight the crisis in the UK of loneliness – planning encompassed POS, packaging online and offline channels.

http://www.youtube.com/watch?v=-ul65NjOMzo
A summary of what a marketing plan should contain.