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Processing the Message
http://www.youtube.com/watch?v=EC7VLjIw8hY&feature=related
A video about persuasion in advertising.
http://www.youtube.com/watch?v=XtvHNfomZL8
Psychological tricks in advertising.
https://www.youtube.com/watch?v=dFyax-qNfKw
Emotions do sell better – Camil Roca talks about the power of emotions in advertising in a TEdx Talk from 2018.