Creative Tactics
A good example of how new media creates new opportunities to capture the attention of the viewer.
Connecting the Fairy Non-Bio brand emotionally and underpinning core values and benefits for the target audience.
Using a prequel to the well-known Aesop’s fable of the tortoise and the hare to a soundtrack of contemporary music, the potential of IKEA’s product range is linked to the importance of creating a bedroom into a sleep sanctuary.

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