Creative Tactics

http://www.youtube.com/watch?v=4ba1BqJ4S2M
A good example of how new media creates new opportunities to capture the attention of the viewer.

https://www.youtube.com/watch?v=Ex2zIl8GCmo
Connecting the Fairy Non-Bio brand emotionally and underpinning core values and benefits for the target audience.

https://www.youtube.com/watch?v=RQSgf3_5KBk
Using a prequel to the well-known Aesop’s fable of the tortoise and the hare to a soundtrack of contemporary music, the potential of IKEA’s product range is linked to the importance of creating a bedroom into a sleep sanctuary.