Understanding Target Audience Decision Making

https://www.youtube.com/watch?v=2f7yKhBPrS4
Influencing the decision making for audiences during COVID-19.

https://www.youtube.com/watch?v=keOaQm6RpBg
Ed Sheeran using his celebrity status to create a change in attitudes towards ketchup for those who would not consider as part of their usual category need.

https://www.youtube.com/watch?v=XowaDm1GEVk
An insight into consumer choice and brands.