Media Strategy

https://www.youtube.com/watch?v=w7jjcXfSmGo
The social media strategy that transformed Melia Hotels International.  How the group changed their campaign media planning when sites such as TripAdvisor and Booking.com changed the way that travellers book their holidays. 

https://www.youtube.com/watch?v=lr3ybKC44XQ
Creating a brand heritage narrative for Lloyds Bank – the epic journey showing how one generation can learn from another

https://www.youtube.com/watch?v=Au0UW9f3DmY
AA TV Ad Summer 2020. Tukker, the hairy hero of the ad, is depicted as loving the sun and wind on his face out on the open road. Not an AA van in sight but a clear call to action of getting you back on the road.