Further reading updates

International Journal of Advertising

• Johnson G, Grier S. (2011), Targeting without alienating: Multicultural advertising and the subtleties of targeted advertising. International Journal of Advertising, 30(2):233-258.
• Herrmann J, Walliser B, Kacha M. (2011), Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship. International Journal of Advertising, 30(2):259-281.
• Stuhlfaut M. (2011), The creative code: An organisational influence on the creative process in advertising. International Journal of Advertising, 30(2):283-304.
• Rozendaal. Rozend E, Buijzen M, Valkenburg P. (2011), Children's understanding of advertisers' persuasive tactics. International Journal of Advertising, 30(2):329-350.
• Vanden Bergh B, Lee M, Quilliam E, Hove T. (2011), The multidimensional nature and brand impact of user-generated ad parodies in social media. International Journal of Advertising, 30(1):103-131.
• Prendergast G, Ko D, Siu Yin V. Y. (2010), Online word of mouth and consumer purchase intentions. International Journal of Advertising, 29(5):687-708.
• Yann T, McColl R, Kitchen P. (2010),  Practitioners' perceptions of advertising strategies for digital media. International Journal of Advertising, 29(5):709-725.
• Chingching C. (2010), Message framing and interpersonal orientation at cultural and individual levels. International Journal of Advertising, 29(5):765-794.
• Eisend M, Langner T. (2010), Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise. International Journal of Advertising, 29(4):527-546.

Journal of Consumer Research

• Elder R., Krishna A. (2010), The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste. Journal of Consumer Research, 36(5):748-756.

Journal of Advertising Research

• Hairong L., (2011), The Interactive Web: Toward a New Discipline. Journal of Advertising Research, 51:13-34.
• Nuttall P, Shankar A, Beverland M., (2011), Mapping the Unarticulated Potential of Qualitative Research: Stepping out from the Shadow of Quantitative Studies. Journal of Advertising Research, 51:153-163.

Journal of Advertising

• Eisend, M. (2019), Gender Roles, Journal of Advertising, 48, 72-80.
• Eisend, M. & Hermann, E. (2019), Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis, Journal of Advertising, 48: (4): 380-400.
• Monahan, L. & Romero, M. (2020), Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust, Journal of Advertising, 49, (3): 250-269.
• Pergelova A, Prior D, Rialp J., (2010), Assessing Advertising Efficiency, Journal of Advertising, 39(3):39-54.
• Wakefield, L., Wakefield, K. & Lane Keller, K. (2020), Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects. Journal of Advertising, 49, (3): 320-343.
• You, Y. &Joshi, A. (2020), The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention, Journal of Advertising, 49, (3): 213-233. 21.

Journal of Marketing Research

• Goldfarb A, Tucker C., (2011), Advertising Bans and the Substitutability of Online and Offline Advertising. Journal of Marketing Research, 48(2): 207-227.

International Journal of Research in Marketing

• Hariharan, V.G., Talukdar, D. & Kwon, C. (2015), Optimal targeting of advertisement for new products with multiple consumer segments, International Journal of Research in Marketing, 32, 263-271.