International Journal of Advertising

Journal of Consumer Research

  • Elder R., Krishna A. (2010), The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste. Journal of Consumer Research, 36(5):748-756.

Journal of Advertising Research

Journal of Advertising

  • Eisend, M. (2019), Gender Roles, Journal of Advertising, 48, 72-80.
  • Eisend, M. & Hermann, E. (2019), Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis, Journal of Advertising, 48: (4): 380-400.
  • Monahan, L. & Romero, M. (2020), Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust, Journal of Advertising, 49, (3): 250-269.
  • Pergelova A, Prior D, Rialp J., (2010), Assessing Advertising Efficiency, Journal of Advertising, 39(3):39-54.
  • Wakefield, L., Wakefield, K. & Lane Keller, K. (2020), Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects. Journal of Advertising, 49, (3): 320-343.
  • You, Y. &Joshi, A. (2020), The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention, Journal of Advertising, 49, (3): 213-233. 21.

Journal of Marketing Research

  • Goldfarb A, Tucker C., (2011), Advertising Bans and the Substitutability of Online and Offline Advertising. Journal of Marketing Research, 48(2): 207-227.

International Journal of Research in Marketing

  • Hariharan, V.G., Talukdar, D. & Kwon, C. (2015), Optimal targeting of advertisement for new products with multiple consumer segments, International Journal of Research in Marketing, 32, 263-271.
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