Business/Marketing

Engaging and lively, clear and practical, this is the most applied accounting for non-specialists book whose fully integrated case study emphasises the relevance of accounting to the world of business.

A clear, user-friendly, and inspiring guide to developing essential critical thinking skills, with unique practitioner and student interviews to help students appreciate how vital critical thinking is in an academic, professional, and personal context.

The only book with a 'themes and issues' approach that encourages critical engagement with contemporary debates in the business environment.

Award-winning, best-selling, and authoritative: the business ethics book of choice.

Business Research Methods is a clear, comprehensive, and engaging guide designed specifically for business students on a research methods course or completing a research project. The thoroughly updated sixth edition offers extended coverage of quantitative methods and visual research with extensively-revised global examples throughout.

Practical, global and rooted in research: a holistic consideration of consumer behavior demonstrating how seminal theories and cutting-edge research impact on marketing practice.

The most authoritative, complete, and critical guide to corporate governance.

The most accessible and user-friendly introduction to corporate governance, providing broad coverage of international issues and clear examples of theory in a business context.

The most trusted and applied textbook on corporate social responsibility; both critical in approach and contemporary in coverage.

Succinctly blends practical know-how with a sound theoretical base to empower students for success throughout university and beyond.

A concise text taking a critical approach to leadership to reveal the complex dynamics of power, identity and purpose in organizations and wider society.

Engaging, supportive, and relevant. This is the ideal introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond. With a contemporary approach to the topic, Foundations of Business provides a truly accessible and engaging guide that reflects current business environments and the global nature of business.

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

The most multi-perspective, succinct, and applied guide to international business environments.

Practical, theoretical, global: provides thorough grounding in economic and international business theory complemented by real-world examples from a diverse range of companies and cultures.

The most trusted and thought-provoking introduction to employment relations, examining key employee relations issues from a critical perspective.

Succinct, applied, realistic: this highly-engaging introductory textbook is written by both an educator and two practitioners providing readers with the perfect balance of theory and practice.

Resources for lecturers and students are available for this title, below.

Introduction to Management is a uniquely accesible and engaging companion to managing in the real world. Placing issues of digital, environmental, and social disruption at the centre-stage, it guides students through the varied and complex reality of management with ease, encouraging them to develop their own critical view of this dynamic area.

The most comprehensive and critical textbook on knowledge management, in an accessible, concise format.

Resources for lecturers and students for this title are available below.

The only textbook to connect an authoritative, critical understanding of leadership theory with the development of reflective leadership practice.

The definitive introduction to the study of leadership, covering key theories and issues whilst examining leadership practice through a range of distinctive case study examples.

The start of a university education can be a daunting time for many – and never more so than this year, with all the uncertainty being faced in the wake of a global pandemic.

To help you feel better-prepared for the start of your first semester, we invite you to read the following chapters, which we have drawn from a range of our student texts. Written by some of the UK’s most passionate and experienced educators, these chapters provi...

The theories. The relevance. The reality. The complete package.

Concise, engaging, relevant: light on quantitative techniques and packed with cases offering a real-world perspective, this text provides the most accessible approach to operations management.

The only textbook to use a three-perspective framework to explain, explore, and evaluate organizational theory in a distinctively engaging style.

Resources for lecturers are available for this title below.

These resources were kindly updated by Dr Koen van Bommel, Assistant Professor of Organization Theory at VU University Amsterdam.

King and Lawley is the bestselling textbook in organizational behaviour: critical, practical, and supportive. The thoroughly updated fourth edition offers extended coverage of equality, diversity, and inclusion as well as an even greater range of global case studies throughout.

As the most critical yet accessible introduction to organizational behaviour and work this book will help you understand the complexities of organizational life and evaluate modern business practices.

Resources for lecturers and students are available for this title below.

The centerpiece of most adults' daily lives is the workplace, where all participants-as workers or managers-can benefit from thinking strategically about employee motivation, compensation, and selection. Personnel Economics uses simple but formal economic models to study what happens inside the workplace. Fueled by the latest findings from behavioral economic research, the text provides an intuitive introduction to the two workhorses of empirical...

The Pocket Guide for Students: Navigating Your University Journey is a reassuring, practical, and friendly book designed to help all students, from all backgrounds get the most out of their university experience.

Social Media Management: Persuasion in Networked Culture is designed for graduate students taking courses in social media or digital media strategy. It will equip readers with the frameworks and tools to answer the “Now what?” question. Based on the author’s extensive experience in the social media industry and his qualitative and quantitative research on best practices, this book will uncover the formula for social media succes...

With strong foundations in theory and a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

Resources for lecturers and students are available below.

The most applied, relevant, and clearest guide to strategic marketing equipping students with the tools, mindset, and skills to develop successful marketing strategies. The fourth edition offers extensively-revised global examples throughout, as well as unique interviews with practitioners providing invaluable real-world insights and advice.

Placing people and strategy at its core, this is the most relevant and forward-thinking text on project organizing.

Insightful, empowering, and with implementation at its core: this text will teach you how to think, talk, and act like a strategist.

The most complete introduction for students looking for a briefer guide to strategic management, packed with real-life examples and an emphasis on the essential tools of analysis.