Szmigin, Piacentini, Consumer Behaviour, 3e

  • Business/Marketing

Description

Practical, global and rooted in research: a holistic consideration of consumer behavior demonstrating how seminal theories and cutting-edge research impact on marketing practice.

Resources for Consumer Behaviour, 3e

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Consumer Behaviour, 3e Instructor Resources

Szmigin, Piacentini

Instructor resources to accompany Consumer Behaviour 3e:

  • Instructor's manual
  • Learning activities
  • PowerPoint Slides
  • Bank of case studies
  • Examination questions

Consumer Behaviour, 3e Instructor Resources

Szmigin, Piacentini

Instructor resources to accompany Consumer Behaviour 3e:

  • Instructor's manual
  • Learning activities
  • PowerPoint Slides
  • Bank of case studies
  • Examination q...

Consumer Behaviour, 3e Student Resources

Szmigin, Piacentini

Student resources to accompany Consumer Behaviour 3e:

  • Multiple choice questions
  • Flashcard glossary
  • Links to selected journal articles
  • Web exercises
  • Bank of video links
  • Explained videos
  • Practitioner videos

Consumer Behaviour, 3e Student Resources

Szmigin, Piacentini

Student resources to accompany Consumer Behaviour 3e:

  • Multiple choice questions
  • Flashcard glossary
  • Links to selected journal articles
  • Web exercises
  • B...