West, Ford, Ibrahim, and Montecchi, Strategic Marketing, 4e

  • Business/Marketing

Description

The most applied, relevant, and clearest guide to strategic marketing equipping students with the tools, mindset, and skills to develop successful marketing strategies. The fourth edition offers extensively-revised global examples throughout, as well as unique interviews with practitioners providing invaluable real-world insights and advice.

Resources for Strategic Marketing, 4e

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Strategic Marketing, 4e Instructor Resources

West, Ford, Ibrahim, and Montecchi

Instructor resources to accompany Strategic Marketing 4e:

  • Additional extended case studies with teaching notes
  • Case study teaching notes
  • PowerPoint presentations
  • Test bank containing multiple-choice questions
  • Suggested videos for use in class
  • Examination questions
  • Student group assignments

Strategic Marketing, 4e Instructor Resources

West, Ford, Ibrahim, and Montecchi

Instructor resources to accompany Strategic Marketing 4e:

  • Additional extended case studies with teaching notes
  • Case study teaching notes
  • PowerPoint p...

Strategic Marketing, 4e Student Resources

West, Ford, Ibrahim, and Montecchi

Student resources to accompany Strategic Marketing 4e:

  • Self-test multiple choice questions with answer feedback
  • Case study guide
  • Links to additional resources (articles, videos, and other resources)
  • Chapter summaries
  • Additional exercises
  • Flashcard glossary

Strategic Marketing, 4e Student Resources

West, Ford, Ibrahim, and Montecchi

Student resources to accompany Strategic Marketing 4e:

  • Self-test multiple choice questions with answer feedback
  • Case study guide
  • Links to additional ...