Baines et al., Marketing 7e

Marketing 7th edition, by Baines, Rosengren, Antonetti and Whitehouse, equips students with the knowledge and skills to navigate today’s dynamic marketing landscape. Drawing on rigorous research and real-world insights from leading practitioners, it explores key themes such as sustainability, digital transformation, and consumer behaviour. Featuring diverse global examples, case and market insights, and discussion questions and activities to incite critical thinking, the text encourages students to engage deeply with theory and practice. Enhanced e-book resources—including videos, quizzes, and flashcards—offer an interactive learning experience. Comprehensive and current, this is the ideal guide for any introductory marketing module.