Strategic Brand Management 4e

  • Business/Marketing

Description

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

Resources for lecturers and students are available below.

Resources for Strategic Brand Management 4e

No results were found

Suggestions:

  • Make sure the author's name is spelled correctly
  • Make sure you are in the right Discipline
  • Try searching only the last name