Baines et al, Fundamentals of Marketing 3e

  • Business/Marketing

Description

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Resources for Fundamentals of Marketing 3e

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Fundamentals of Marketing 3e Instructor Resources

Baines et al

Instructor Resources to accompany Fundamentals of Marketing 3e:

  • Figures and tables in PowerPoint
  • Essay Questions
  • Tutorial Activities
  • Marketing Resource Bank
  • Pointers on Answering Discussion Questions
  • Figures and tables from the book (JPG)
  • Test Bank

Fundamentals of Marketing 3e Instructor Resources

Baines et al

Instructor Resources to accompany Fundamentals of Marketing 3e:

  • Figures and tables in PowerPoint
  • Essay Questions
  • Tutorial Activities
  • Marketing Resour...

Fundamentals of Marketing 3e Student Resources

Baines et al

The Enhanced e-book for Fundamentals of Marketing 3e contains the following embedded resources:

  • Employability Guidance and Marketing Career Insights
  • Case Insight Videos
  • Worksheets
  • Author Audio Podcasts
  • Flashcard Glossaries
  • Activities
  • Research Insights
  • MCQ Quizzes

These resources are only available through the Enhanced e-book. Follow the instructions below to purchase access or redeem an access code.

If your instructor has adopted this product f...

Fundamentals of Marketing 3e Student Resources

Baines et al

The Enhanced e-book for Fundamentals of Marketing 3e contains the following embedded resources:

  • Employability Guidance and Marketing Career Insights
    • ...