This title has been replaced by Fundamentals of Marketing 3e, and its resources are no longer available for student purchase or redemption as of 14 Jul 2025. Anyone who purchased or redeemed access prior to 14 Jul 2025 can still access these resources for the duration of their original access period.
Baines, Whitehouse, Antonetti, Rosengren, Fundamentals of Marketing 2e
- Business/Marketing
