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Discipline: Business/Marketing
- Student
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- Business/Marketing
- Accounting
Engaging and lively, clear and practical, this is the most applied accounting for non-specialists book whose fully integrated case study emphasises th...
- Student
- Instructor
- Business/Marketing
A clear, user-friendly, and inspiring guide to developing essential critical thinking skills, with unique practitioner and student interviews to help ...
- Student
- Instructor
- Business/Marketing
The only book with a 'themes and issues' approach that encourages critical engagement with contemporary debates in the business environment.
- Student
- Instructor
- Business/Marketing
Award-winning, best-selling, and authoritative: the business ethics book of choice.
- Student
- Instructor
- Business/Marketing
Business Research Methods is a clear, comprehensive, and engaging guide designed specifically for business students on a research methods course or co...
- Student
- Instructor
- Business/Marketing
Practical, global and rooted in research: a holistic consideration of consumer behavior demonstrating how seminal theories and cutting-edge research i...
- Student
- Instructor
- Business/Marketing
The most authoritative, complete, and critical guide to corporate governance.
- Student
- Instructor
- Business/Marketing
The most accessible and user-friendly introduction to corporate governance, providing broad coverage of international issues and clear examples of the...
- Student
- Instructor
- Business/Marketing
The most trusted and applied textbook on corporate social responsibility; both critical in approach and contemporary in coverage.
- Student
- Instructor
- Business/Marketing
Succinctly blends practical know-how with a sound theoretical base to empower students for success throughout university and beyond.
- Student
- Instructor
- Business/Marketing
A concise text taking a critical approach to leadership to reveal the complex dynamics of power, identity and purpose in organizations and wider socie...
- Student
- Instructor
- Business/Marketing
Engaging, supportive, and relevant. This is the ideal introduction to business offering diverse cases and coverage of the latest issues affecting busi...
- Student
- Instructor
- Business/Marketing
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketi...
- Student
- Instructor
- Business/Marketing
The most multi-perspective, succinct, and applied guide to international business environments.
- Student
- Instructor
- Business/Marketing
Practical, theoretical, global: provides thorough grounding in economic and international business theory complemented by real-world examples from a d...
- Student
- Instructor
- Business/Marketing
The most trusted and thought-provoking introduction to employment relations, examining key employee relations issues from a critical perspective.
- Student
- Instructor
- Business/Marketing
Succinct, applied, realistic: this highly-engaging introductory textbook is written by both an educator and two practitioners providing readers with t...
- Student
- Instructor
- Business/Marketing
Introduction to Management is a uniquely accesible and engaging companion to managing in the real world. Placing issues of digital, environmental, and...
- Student
- Instructor
- Business/Marketing
The most comprehensive and critical textbook on knowledge management, in an accessible, concise format.
Resources for lecturers and students for this ...
- Student
- Instructor
- Business/Marketing
The only textbook to connect an authoritative, critical understanding of leadership theory with the development of reflective leadership practice.
- Student
- Instructor
- Business/Marketing
The definitive introduction to the study of leadership, covering key theories and issues whilst examining leadership practice through a range of disti...
- Student
- Instructor
- Business/Marketing
The theories. The relevance. The reality. The complete package.
- Student
- Instructor
- Business/Marketing
Concise, engaging, relevant: light on quantitative techniques and packed with cases offering a real-world perspective, this text provides the most acc...
- Student
- Instructor
- Business/Marketing
The only textbook to use a three-perspective framework to explain, explore, and evaluate organizational theory in a distinctively engaging style.
Reso...
- Student
- Instructor
- Business/Marketing
King and Lawley is the bestselling textbook in organizational behaviour: critical, practical, and supportive. The thoroughly updated fourth edition of...
- Student
- Instructor
- Business/Marketing
As the most critical yet accessible introduction to organizational behaviour and work this book will help you understand the complexities of organizat...
- Student
- Instructor
- Economics
- Business/Marketing
The centerpiece of most adults' daily lives is the workplace, where all participants-as workers or managers-can benefit from thinking strategically ab...
- Student
- Business/Marketing
The Pocket Guide for Students: Navigating Your University Journey is a reassuring, practical, and friendly book designed to help all students, from al...
- Instructor
- Business/Marketing
Social Media Management: Persuasion in Networked Culture is designed for graduate students taking courses in social media or digital media strategy. I...
- Student
- Instructor
- Business/Marketing
With strong foundations in theory and a wide range of current and international examples, Strategic Advertising Management presents an overview of how...
- Student
- Instructor
- Business/Marketing
The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have ...
- Student
- Instructor
- Business/Marketing
The most applied, relevant, and clearest guide to strategic marketing equipping students with the tools, mindset, and skills to develop successful mar...
- Student
- Instructor
- Business/Marketing
Placing people and strategy at its core, this is the most relevant and forward-thinking text on project organizing.
- Student
- Instructor
- Business/Marketing
Insightful, empowering, and with implementation at its core: this text will teach you how to think, talk, and act like a strategist.
- Student
- Instructor
- Business/Marketing
The most complete introduction for students looking for a briefer guide to strategic management, packed with real-life examples and an emphasis on the...