Description

Lecturer resources to accompany Fundamentals of Marketing:

 • PowerPoint slides
 • Test bank
 • Essay questions
 • Tutorial activities
 • Marketing Resource Bank
 • Pointers on answering discussion questions
 • Figures and tables from the book in electronic format
 • VLE content

 • Case Insight videos (also available to students)
 • Library of video links (also available to students)
 • Worksheets (also available to students)

Resources for Fundamentals of Marketing Lecturer Resources

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