Fundamentals of Marketing Lecturer Resources is no longer available and it was replaced by Fundamentals of Marketing 2e.
Fundamentals of Marketing Lecturer Resources
Description
Lecturer resources to accompany Fundamentals of Marketing:
• PowerPoint slides • Test bank • Essay questions • Tutorial activities • Marketing Resource Bank • Pointers on answering discussion questions • Figures and tables from the book in electronic format • VLE content
• Case Insight videos (also available to students) • Library of video links (also available to students) • Worksheets (also available to students)