Description

Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

Resources for lecturers and students are available for this title, below.

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Resources for Fundamentals of Marketing

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Fundamentals of Marketing Lecturer Resources

Baines, Fill, Rosengren, & Antonetti

Lecturer resources to accompany Fundamentals of Marketing:

 • PowerPoint slides
 • Test bank
 • Essay questions
 • Tutorial activities
 • Marketing Resource Bank
 • Pointers on answering discussion questions
 • Figures and tables from the book in electronic format
 • VLE content

 • Case Insight videos (also available to students)
&...

Fundamentals of Marketing Lecturer Resources

Baines, Fill, Rosengren, & Antonetti

Lecturer resources to accompany Fundamentals of Marketing:

 • PowerPoint slides
 • Test bank
 • Essay quest...

Fundamentals of Marketing Student Resources

Baines, Fill, Rosengren, & Antonetti

Student resources to accompany Fundamentals of Marketing:

• Case Insight videos
• Library of video links
• Worksheets
• Author audio podcasts
• Multiple choice questions
• Flashcard glossaries
• Employability guidance and marketing careers insights
• Internet activities
• Research insights
• Web links

Fundamentals of Marketing Student Resources

Baines, Fill, Rosengren, & Antonetti

Student resources to accompany Fundamentals of Marketing:

• Case Insight videos
• Library of video links
• Worksheets
&bull...