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Phillips, Consumer Behavior & Insights Student Resources
Explore Resources:
- Chapter 01 - Historical Perspective on Consumption
- Chapter 02 - Contemporary Perspectives on Consumption
- Chapter 03 - Consumer Research
- Chapter 04 - Perceptual Process
- Chapter 05 - Learning and Memory
- Chapter 06 - Personality, Self, and Motivation
- Chapter 07 - Attitudes and Behaviors
- Chapter 08 - Decision-making and Involvement
- Chapter 09 - Patterns of Buyer Behavior
- Chapter 10 - Social Structures and Processes
- Chapter 11 - Culture
- Chapter 12 - Ethics and Social Responsibility
- Chapter 13 - What's Trending in Consumer Behavior
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