This title has been replaced by Business/Marketing, and its resources will no longer be available after 15 Jul 2025
Some of this content may require instructor validation.
Instructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Instructor Resources for John/Torelli, Strategic Brand Management
Instructor's Manual: Active Learning Exercises (by chapter) to accompany Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Instructor's Manual: Case Resources to accompany Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Instructor's Manual: Discussion Questions (by chapter) to accompany Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli
Instructor's Manual: Testing Resources to accompany Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 01 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 02 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 03 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 04 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 05 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 06 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 07 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 08 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 09 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 10 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 11 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 12 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 13 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 14 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Lecture slides to accompany Chapter 15 of Strategic Brand Management 1e, by Deborah Roedder John and Carlos J. Torelli.
Sample of a student brand audit, exploratory report to accompany Strategic Brand Management 1e, by Deborah R. John and Carlos J. Torelli. Please note that the sample brand audit inventory report is separate.
Sample of a student brand audit, inventory report to accompany Strategic Brand Management 1e, by Deborah R. John and Carlos J. Torelli. Please note that the sample brand audit exploratory report is separate.
Printed from , all rights reserved. © Oxford University Press, 2024
.png){kind=icon}