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Chapter 1 Resource Box
Understanding the social psychology of brandsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Strategic Brand Management 4e Lecturer resources
Some of this content may require instructor validation.
Instructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Description
Lecturer resources to accompany Strategic Brand Management, 4th edition:
- PowerPoint slides - A suite of customizable PowerPoint presentations highlighting the main points from each chapter.
- Resource Box - A useful collection of links to articles, books, YouTube videos, and other websites for use in your teaching.
Other resources for Strategic Brand Management 4e Lecturer resources
Student resources to accompany Strategic Brand Management, 4th edition:
- Web exercises -Develop your understanding of brand strategy with these online exercises, organized by chapter.
- Web links - Useful annotated web links to key research and organizations for further study.
- Video links - Annotated links to topical videos relevant to strategic brand management.
Student Resources for John/Torelli, Strategic Brand Management
Explore Resources:
Chapter 2 Resource Box
Emotion and brandsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 3 Resource Box
The symbolic meaning of brandsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 4 Resource Box
Cultural meaning systems and brandsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 5 Resource Box
Brand equityInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 6 Resource Box
Brand communicationInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 7 Resource Box
Measuring brand performance and equityInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 8 Resource Box
Brand strategies 1 - symbolic brandsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 9 Resource Box
Brand strategies 2 - low-involvement brandsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 10 Resource Box
Brand Innovation and Digital MediaInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 11 Resource Box
Brand portfolio managementInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 12 Resource Box
People as brand touchpointsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 1 PowerPoint slides
Understanding the social psychology of brandsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 2 PowerPoint slides
Emotion and brandsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 3 PowerPoint slides
The symbolic meaning of brandsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 4 PowerPoint slides
Cultural meaning systems and brandsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 5 PowerPoint slides
Brand equityInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 6 PowerPoint slides
Brand communicationInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 7 PowerPoint slides
Measuring brand performance and equityInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 8 PowerPoint slides
Brand strategies 1 - symbolic brandsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 9 PowerPoint slides
Brand strategies 2 - low-involvement brandsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 10 PowerPoint slides
Brand Innovation and Digital MediaInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 11 PowerPoint slides
Brand portfolio managementInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.
Chapter 12 PowerPoint slides
People as brand touchpointsInstructors, if you already have access to this content please log in to your account. To request access please visit the instructor registration page.