Strategic Brand Management 4e Lecturer resources

Description

Lecturer resources to accompany Strategic Brand Management, 4th edition:

  • PowerPoint slides - A suite of customizable PowerPoint presentations highlighting the main points from each chapter.
  • Resource Box - A useful collection of links to articles, books, YouTube videos, and other websites for use in your teaching.

Other resources for Strategic Brand Management 4e Lecturer resources

Student resources to accompany Strategic Brand Management, 4th edition:

  • Web exercises -Develop your understanding of brand strategy with these online exercises, organized by chapter.
  • Web links - Useful annotated web links to key research and organizations for further study.
  • Video links - Annotated links to topical videos relevant to strategic brand management.

Student Resources for John/Torelli, Strategic Brand Management

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