Baines et al, Fundamentals of Marketing 3e Student Resources

The Enhanced e-book for Fundamentals of Marketing 3e contains the following embedded resources:

• Employability Guidance and Marketing Career Insights
• Case Insight Videos
• Worksheets
• Author Audio Podcasts
• Flashcard Glossaries
• Activities
• Research Insights
• MCQ Quizzes

These resources are only available through the Enhanced e-book. Follow the instructions below to purchase access or redeem an access code.

If your instructor has adopted this product for their course, they may have integrated additional teaching resources, not listed here, into their course. Please contact your instructor if you have any queries.