Description

Instructor Resources to accompany Fundamentals of Marketing 3e:

  • Figures and tables in PowerPoint
  • Essay Questions
  • Tutorial Activities
  • Marketing Resource Bank
  • Pointers on Answering Discussion Questions
  • Figures and tables from the book (JPG)
  • Test Bank

Other resources for Fundamentals of Marketing 3e Instructor Resources

The Enhanced e-book for Fundamentals of Marketing 3e contains the following embedded resources:

  • Employability Guidance and Marketing Career Insights
  • Case Insight Videos
  • Worksheets
  • Author Audio Podcasts
  • Flashcard Glossaries
  • Activities
  • Research Insights
  • MCQ Quizzes

These resources are only available through the Enhanced e-book. Follow the instructions below to purchase access or redeem an access code.

If your instructor has adopted this product f...