Modify your search

Case studies offer students the opportunity to explore critical incidents and develop effective strategies for resolution. Featuring the exclusive, real-life case studies of top communication scholars, Case Studies for Organizational Communication: Understanding Communication Processes, Third Edition, employs a unique applied approach that allows students to use their knowledge of organizational communication to analyze typical organizational pro...

Communicating About Health: Current Issues and Perspectives continues to live up to its long-standing reputation as the most dynamic and current exploration of health communication on the market. This top seller offers rich, current research and in-depth analysis of the cultural, social, and organizational issues that influence health communication and health advocacy.

Communicating About Health is an indispensable resource for readers seeking to...

Now in its fifth edition, Communicating for Results offers practical, classroom-tested instruction in the rhetorical techniques and persuasive strategies that students need to become effective writers and speakers. Supplemented with abundant group and individual activities to reinforce key principles and help students hone their skills, this invaluable text will teach students to communicate with confidence.

To communicate effectively within groups and teams, we must understand our relationships with other members and how those relationships influence the tasks and activities that the groups and teams undertake. Communicating in Groups, Third Edition, emphasizes that all groups--decision-making and social--require members to successfully convey both relational and task messages. Author Joann Keyton points to the five key elements that define a group-...

Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers but also more insightful consumers of research. It expertly balances the interpretive, critical, and discovery paradigms. No other research methods book on the market better reflects actual research practice and provides methodologi...

With engaging story lines, unpredictable plot twists, and realistic characters, the case studies in Communication and Social Media tackle real life issues that are relevant for students. Case studies increase students' enjoyment of and interest in communication, further their desire to learn, and remind them to think critically about their communication as they navigate their relationships with others through social media and new technologies.

Industry. Culture. Technology. It's time they came together.

From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: An Introduction to Mass Communication, Seventh Edition, uses the technologies we employ every day to explain our current media environment-and to consider where we might be headed.

The definitive guide to using data and technology in reporting, this text teaches students how to combine data analysis with traditional reporting to create compelling stories. Through coverage of theory, practical examples, online tutorials, and celebrated stories from around the world, this text demonstrates the tools and principles of data-driven journalism.

Duncan McCue’s Decolonizing Journalism: A Guide to Reporting in Indigenous Communities is the only text in Canada that teaches aspiring journalists how to build respectful, reciprocal relationships with Indigenous communities when researching and sharing their stories. Decolonizing Journalism guides students through building critical consciousness vis-à-vis Indigenous people and communities, teaches them how to apply their journalistic skills and...

Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising enables advanced understanding of the social web and how emerging technologies deliver new capabilities.

An essential part of effective communication involves listening to and learning from one another in a world that's quickly changing. The third edition of Essential Communication excels in its coverage of diversity, social media, and career success. This edition builds upon the engaging design and practical advice that have made the first editions of Essential Communication so popular. It stands out for its commitment to active learning with real-...

In Mixed Company combines theory, applications, and current research on small group communication in a conversational and engaging style. It is a comprehensive text and has been the market leading small group communication text for the last several editions.

Combining current research with humor, vivid examples, and practical advice, In the Company of Others continues to use the “communication competence” model to bring human communication to life for students.

Student resources for this title are available on the book's Companion Website.

Designed to help students understand communication processes in relationships and develop specific skills needed to create and maintain healthy ones, Inter-Act: Interpersonal Communication Concepts, Skills, and Contexts, Fourteenth edition, retains the features that have made this book so successful: a theory driven skills-based focus, an accessible tone and presentation, and a multitude of useful pedagogical tools. Lively and well-written, ...

Welcome to the resources website for Interpersonal Communication, seventh edition, by Sarah Trenholm and Arthur Jensen. Students and instructors can explore a variety of tools and resources designed to reinforce concepts and enhance the study of interpersonal communication.

What will you find on the Interpersonal Communication website? To start with, students will find chapter outlines, glossary flash cards, practice quizzes, and web li...

With its unique blend of compelling topics and rich pedagogy, Interplay: The Process of Interpersonal Communication, Sixteenth Edition, offers a perfect balance of research and application to help students understand and improve their own relationships. No other book prepares students better to start improving their relationships beginning with the first day of class.

Interplay addresses the perception that students have that they already know ho...

It’s All of Our Business: Communicating Competently in the Workplace is a brief, inexpensive, conversational and comprehensive text that balances practical skills and competence with scholarly insight. The text will address several topics often ignored or given only glancing coverage in competing texts including connecting bids, dialectics and conflict, anger management, difficult group members, virtual groups, cognitive dissonance, persuasion, p...

Lean, Ethical Business Communication focuses on five key elements of business communication - strategy, content, outcome, presentation, and ethics ("S.C.O.P.E."). Through a series of case studies, students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentati...

Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today’s job market.

Student resources fo...

The most commonly read introduction to the field, Mass Communication Theory has introduced thousands of young scholars to the discipline over two decades. Accessible, balanced, and clearly written, this book provides a complete history of mass communication theory to the present with thorough and effective coverage of both social science and cultural theory.

Engaging, up-to-date, and accessible, Mediated Communication & You introduces you to crucial questions and issues in media use, the possible negative effects of media, and theories and research on mediated communication.

A comprehensive, skills- and industry-focused handbook that will serve as a useful reference for students throughout their careers

News Writing and Reporting: The Complete Guide for Today’s Journalist, Second Edition, uses a multitude of reporting and writing examples from print, broadcast and online sources in order to deconstruct and reveal journalistic practices, techniques and philosophy to today’s students. Building on a solid foundation of the three pillars of excellent journalism–process, coaching and storytelling–Chip Scanlan and Richard Craig...

Designed specifically for students taking communication courses, Now Playing: Learning Communication Through Film uses a mass medium that is interactive, familiar, and easily accessible to illustrate how communication concepts play out in a variety of situations.

Now Playing: Learning Communication Through Film 2018 is included along with the Instructor Resources for:

• Adler et al, Understanding Human Communication 14e
• Rothwell, Practically Speak...

Organizational Communication: A Lifespan Approach is a student-focused introduction to the field. Full of real-world stories, helpful and unique illustrations, and constant application of theory, this text engages students and shows them how to apply concepts, theories, and perspectives in every chapter.

Organizational Communication helps students understand their communication as participants in organizations throughout their lifetimes. It begin...

Filled with classic and contemporary examples and engaging stories, Organizational Communication teaches students how to apply theory in diverse real-world contexts including government, small or family-run businesses, nonprofits, and entrepreneurship. This book considers the increasingly global and mediated communication in organizations to present a highly readable and engaging introduction to the field for twenty-first century students.

By including works from Aristotle to Kenneth Burke, Persuasion: Theory and Applications provides a comprehensive introduction to persuasion. Author Lillian Beeson offers a balance of classic rhetorical theories and contemporary social-science approaches, demonstrating how these multiple perspectives apply to various fields including politics, religion, art, entertainment, advertising, public relations, and law. The text contains relevant, controv...

Widely praised for its conversational tone and clear advice, Practically Speaking is the public speaking textbook your students will actually read. Filled with engaging stories and examples, sound scholarship and recent research, and useful tips and tricks, Practically Speaking shows students how to get started, practice thinking critically, and ultimately develop their own voice.

Practices of Looking, Third Edition, bridges visual, communication, media, and cultural studies to investigate how images and the activity of looking carry meaning within and between different arenas in everyday life. The third edition has been updated to represent the contemporary visual cultural landscape and includes topics like the increasingly rapid global circulation of media, the rise of design and DIY cultures, digital media art and activ...

Engagement. Conversation. Influence. Transparency. Trust. Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.

A truly unique introductory textbook, Public Speaking and Democratic Participation: Speech, Deliberation, and Analysis in the Civic Realm provides a comprehensive introduction to the basic skills involved in public speaking–including reasoning, organization, outlining, anxiety management, style, delivery, and more–through the lens of democratic participation. It helps students develop the skills to distinguish between productive and u...

Quantitative Research Methods for Communication: A Hands-On Approach is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, c...

• Solid grounding in academic research. Current books on social media are quickly eclipsed by new trends only months after being published. Although Social Media: Enduring Principles does include current examples, it is primarily based on enduring concepts and modes of inquiry.
• Market oriented approach. Social Media is written based not only on existing research but exhaustive research about what instructors currently teach.
• Discussion questions a...

Understanding Human Communication addresses students’ perception that they already know how to communicate – an issue faced by every faculty member. By artfully weaving cutting-edge academic research and theory into the clear, down-to-earth, and student-friendly narrative, the authors help students understand the complexity and depth of human communication and public speaking. The series of concepts builds logically through the chapte...

Written in a conversational style, this book introduces students to the foundations of intercultural communication, a vibrant discipline within the field. Authors Stella Ting-Toomey and Leeva Chung take a multicontextual, inclusive approach that balances international and intercultural communication issues against U.S. domestic diversity issues. In addition to emphasizing a value-oriented perspective on intercultural encounters, the text contains...

An engaging and accessible introduction to the field, Understanding Media Industries helps students develop deeper and more critical knowledge of industries. This book provides students with a thorough discussion of how media industries work, why they work as they do, and the broader theoretical and practical implications of media industry structure and function. The second edition is reorganized and updated to include important developments in t...

A fundamental introduction to newswriting and reporting, this classic text focuses on the basics of reporting, including critical thinking, thorough reporting, excellent writing, and creative visual communication skills for stories across all media. With an enhanced e-book full of in-line news story videos, and a plethora of assignable exercises within your learning management system, Writing and Reporting for the Media is the most up-to-date, re...

Concise, straightforward, practical: Thorsten Ewald’s Writing in the Technical Fields provides students with a clear, accessible approach to building strong technical writing skills. Drawing examples from a range of technical industries and fields, Ewald helps students apply their technical minds and the communication skills they already possess to logical, easy-to-remember principles and rules of writing. The third edition includes a new chapter...