Managing Public Relations

  • Communication/Media Studies/Journalism

Description

Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today’s job market.

Student resources for this title are available on the book's Companion Website

Resources for Managing Public Relations

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Managing Public Relations Instructor Resources

Smudde

Instructor Resources for Smudde, Managing Public Relations

Student resources for this title are available on the book's Companion Website

Managing Public Relations Instructor Resources

Smudde

Instructor Resources for Smudde, Managing Public Relations

Student resources for this title are available on the book's Companion Website