Social Media: Enduring Principles

  • Communication/Media Studies/Journalism


  • Solid grounding in academic research. Current books on social media are quickly eclipsed by new trends only months after being published. Although Social Media: Enduring Principles does include current examples, it is primarily based on enduring concepts and modes of inquiry.
  • Market oriented approach. Social Media is written based not only on existing research but exhaustive research about what instructors currently teach.
  • Discussion questions and exercises.
  • Covers both interpersonal and mass media approaches.

Student resources for this title are available on the book's Companion Website

Resources for Social Media: Enduring Principles

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