Consumer Behaviour 2e

  • Business/Marketing


Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.

Resources for lecturers and students are available for this title below.

Resources for Consumer Behaviour 2e

No results were found


  • Make sure the author's name is spelled correctly
  • Make sure you are in the right Discipline
  • Try searching only the last name