Description

Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.

Resources for lecturers and students are available for this title below.

Resources for Consumer Behaviour 2e

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Consumer Behaviour 2e Lecturer Resources

Szmigin and Piacentini

Lecturer resources to accompany Consumer Behaviour:

  • Instructor's manual
  • Learning activities
  • PowerPoint presentations
  • Practitioner videos
  • Seminar activities and discussion questions to use in class

Consumer Behaviour 2e Lecturer Resources

Szmigin and Piacentini

Lecturer resources to accompany Consumer Behaviour:

  • Instructor's manual
  • Learning activities
  • PowerPoint presentations
  • Practitioner videos
  • Seminar acti...

Consumer Behaviour 2e Student Resources

Szmigin and Piacentini

Student resources to accompany Consumer Behaviour:

  • Multiple choice questions
  • Flashcard glossary
  • Links to selected journal articles referenced in the Research Insights
  • Web exercises
  • Web links

Consumer Behaviour 2e Student Resources

Szmigin and Piacentini

Student resources to accompany Consumer Behaviour:

  • Multiple choice questions
  • Flashcard glossary
  • Links to selected journal articles referenced in...