Instructor resources to accompany Marketing 6e:

  • Case studies bank
  • Test bank
  • Tutorial activities
  • PowerPoint Slides
  • Essay questions
  • Pointers for discussion questions and exercises
  • Figures and tables from the book

Other resources for Marketing, 6e Instructor Resources

Student resources to accompany Marketing 6e:

  • Practitioner insight videos
  • Career insight videos
  • Simplified videos
  • Library of video links
  • MCQs
  • Internet activities
  • Web links
  • Author audio podcasts
  • Flashcard glossary
  • Research insights

Explore Resources: