Marketing 5e

Description

The theories. The relevance. The reality. The complete package.

Resources for Marketing 5e

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Marketing 5e Lecturer Resources

Baines, Fill, Rosengren, and Antonetti

Lecturer resources to accompany Marketing, 5th edition:

  • PowerPoint slides
  • Test bank
  • Essay questions
  • Tutorial activities
  • Pointers on answering discussion questions
  • Figures and tables from the book
  • Transcripts to accompany the Case Insight videos

Marketing 5e Lecturer Resources

Baines, Fill, Rosengren, and Antonetti

Lecturer resources to accompany Marketing, 5th edition:

  • PowerPoint slides
  • Test bank
  • Essay questions
  • Tutorial activities
  • Pointers on answering discuss...

Marketing 5e Student Resources

Baines, Fill, Rosengren, and Antonetti

Student resources to accompany Marketing, 5th edition:

  • Case Insight Videos
  • Library of video links
  • Author Audio Podcasts
  • Multiple-Choice Questions
  • Flashcard Glossaries
  • Career Insight Videos
  • Internet Activities
  • Research Insights
  • Web Links

Marketing 5e Student Resources

Baines, Fill, Rosengren, and Antonetti

Student resources to accompany Marketing, 5th edition:

  • Case Insight Videos
  • Library of video links
  • Author Audio Podcasts
  • Multiple-Choice Questions
  • Fla...