Public Relations 1e is no longer available and it was replaced by Public Relations 2e.
Description
Engagement. Conversation. Influence. Transparency. Trust. Public Relations teaches the best kind of public relations work - that which brings people together in active communication. As a text for introductory public relations courses, it matches the classics in covering fundamentals, but rather than tinkering with previous textbook outlines a bit and adding a touch of new media, this text integrates both technical and cultural shifts brought about by the rise of social media in a clear, engaging survey of public relations today.