Kelleher, Public Relations 2e

  • Communication/Media Studies/Journalism

Description

Engagement. Conversation. Influence. Transparency. Trust. Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.


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Resources for Public Relations 2e

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Public Relations 2e Instructor Resources

Tom Kelleher

Save time in course prep with valuable tools available for download here:

  • Test bank
  • Instructor’s Manual
  • PowerPoint slides

Public Relations 2e Instructor Resources

Tom Kelleher

Save time in course prep with valuable tools available for download here:

  • Test bank
  • Instructor’s Manual
  • PowerPoint slides

Public Relations 2e Student Resources

Tom Kelleher

All new print and electronic versions of Public Relations come with access to a full suite of engaging digital learning tools that work with the text to bring content to life and build critical thinking skills:

  • Interactive eBook
  • Flashcards
  • Self-study questions and chapter self-study quizzes
  • Videos and video quizzes
  • Case study and discussion questions

Instructors may view resource types in Chapter 10 otherwise only available to student...

Public Relations 2e Student Resources

Tom Kelleher

All new print and electronic versions of Public Relations come with access to a full suite of engaging digital learning tools that work with the text ...