Chapter 9 Self-Quiz

Advertising: Commercial and Political
. All advertising is designed primarily to. . .

. When a claim is not quite dubious enough to dismiss outright yet not worthy of complete acceptance, we should. . .

. The principle that should guide us when we are confronted with advertising is…

. Usually the most reasonable response to advertising is…

. Ads that show up in search engine results on Google, Bing, Dogpile, Yahoo, and other search sites are called. . .

. Paid advertising designed to imitate the tone, style, and look of a publication's editorial or journalistic content is known as. . .

. It is often difficult to tell the difference between political advertising and…

. We generally have good reason to. . .

. The go-to tactic for political smearing, propaganda, and hatchet jobs is. . .

. The most influential, beguiling, and relentless political ads on the planet may be the ones you see on…

. Advertising is the practice of calling the public's attention to something to induce them to buy products or services or otherwise change their opinions or behavior…

. It's not reasonable to accept a claim if there is good reason to doubt it.

. Social media ads are not effective.

. Native ads are always clearly identified and never misleading.

. An obvious reason for suspicion of advertising is its reputation for—and a history of—misleading messages.

. Despite advancements in technology, it is not easy to create convincing falsified videos.

. It is now commonplace for political videos to make someone look as if he or she is saying or doing something that is completely made up.

. Advertisers pay to have their ads not just posted on social media, but posted to a specific targeted audience defined by people's personal, demographic, and behavioral characteristics.

. In general, consumers do not respond to advertising.

. Advertising can persuade even smart, educated people.

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