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Includes symbols (e.g., language), meanings, and norms.
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Refers to cultural artifacts or systems that have mass appeal and that infiltrate our daily life.
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Includes traditions, beliefs, and values.
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Refers to a learned meaning system that consists of patterns of traditions, beliefs, values, norms, meanings, and symbols that are passed on from one generation to the next.
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Refers to how much role formality/informality or task/social tone you want to use during the interaction.