Understanding clients: individuals and businesses

The Office of National Statistics (ONS) is the national statistical institute of the UK. It collects, compiles, and analyses statistics on all aspects of social, economic, and demographical issues. It provides invaluable information on a variety of topics and is often a useful starting point for research into social and economic factors:

Aviva Family Finances Report provides useful further information if you are interested in socio-economic factors:

The GOV.UK website provides information on funding for businesses, including a straightforward guide, Business Finance Explained, at:

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