Online activity 14.1

Where good ideas come from

Overview
This cartoon explores how this author explains creativity

Activity Description
This is actually a promotional video for Steven Johnson’s new book – but you don’t realise that until the end.  He thinks about patterns that emerge when ideas are generated.
Watch the video and consider:

  • Why is the environment important in generating good ideas?
  • To what extent can these environments be created by organisations?

Website
Where good ideas come from: http://www.youtube.com/watch?v=NugRZGDbPFU

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