Online activity 13.3

Mass customisation in fashion retailing

Overview

This video shows you how Knyttan are enabling customers to design their own clothes in store or on the Internet and then make them to order.

Activity Description
The video shows how it is possible to make fashionable clothes to order at a price that customers can afford.
Watch the video and consider these questions:

How is new product development different in Knyttan?
How is technology helping to make production agile?
What makes it possible to keep production costs down?

Website
Mass customisation “can be the future of fashion” .: https://www.youtube.com/watch?v=2IQIQChf4Nc