Online activity 12.2

The CEO’s View of Operations Strategy

Overview

This exercise gets you to look at a number of short videos featuring Bob McDonald, the CEO of Proctor & Gamble. 

Activity Description

This global fast moving consumer goods manufacturer already serves 3.5 billion customers, and aims to serve all 6.5 billion people on the planet.  This exercise gets you to look at several short videos of Bob McDonald, P&G’s CEO, talking about the company, both in terms of how he wants it to succeed and the policies it has adopted to do so. 
Watch all four videos and consider:

  • What aspects of operations management feature in what Bob McDonald has to say?
  • How are these tied together into an operations strategy?

Website

Competing as One Company: https://www.youtube.com/watch?v=xG5afKaYVX8
Investing in Digital Technologies: https://www.youtube.com/watch?v=_1aTWHWOeso
P&G’s Purpose-Inspired Growth Strategy: https://www.youtube.com/watch?v=CqElYkybfHs
P&G’s Innovation Pipeline: https://www.youtube.com/watch?v=NdKDX4plALo
Although these videos date from 2011 they still provide great insight.  It is rare to have a set of videos like this of a CEO taking about strategy.

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