Online activity 1.3

Overview
This video shows an interview with Hannah Jones, Vice President of Sustainable Business & Innovation at Nike.

Activity Description
In the late 1990s and early 2000s Nike had a poor reputation with regards its manufacturing operations, its environmental impact, and its labour practices. But by 2099 they were deemed to lead the business world in setting standards for ethical labour practices at overseas manufacturing facilities. They reduced their ‘carbon footprint” by 75%, by finding a  non greenhouse gas to fill Nike Airbags, and dramatically reduced waste in their footwear and apparel manufacturing by adopting "closed loop" strategy of zero waste, zero toxics, 100% recycling, 100% clean energy. As a huge user of cotton, they helped found the Organic Cotton Exchange to connect cotton farmers with cotton users and bring more organic cotton online.
Watch this 56 minute video from minute 18 onwards, up to minute 45.  Consider:

• What social and environmental issues are the concerns of Hannah Jones?
• What does she propose to do about these issues?

Website
Interview with Hannah Jones: http://www.youtube.com/watch?v=PToo-HHxRas