Online activity 3.5

Understanding the product life cycle

Overview

This activity will introduce you to how Scottish clothing manufacturing Keela International understands their product’s life cycle.

Activity Description

This video provides a case study of how one firm – Keela International – uses the concept of the PLC to manage its operations more effectively.
Explain:

  • How the PLC is used in relation to the development and production of their ‘System Dual protection’ garments.
  • Why it is important for them to understand the PLC.

Website
How an understanding of the PLC has helped my business: https://www.youtube.com/watch?v=qvfftgR_fbg

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