Online activity 3.2

Rolex: the art of watchmaking

Overview

This video shows how Rolex makes watches.

Activity Description

This video demonstrates the craftsmanship required to make a Rolex watch.  It identifies the details of the process and discusses the key factors that determine the quality of output.

Answer the following questions:

  1. What are the distinctive features of the environment in which Rolex watches are manufactured?
  2. What are the distinctive characteristics of the Rolex employees that make the watches?

Website
The Art of Watchmaking video: https://www.youtube.com/watch?v=nGd4XHfG-G8

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