Online activity 2.4

T.M. Lewin: from 1 to 80 stores

Overview

T.M. Lewin have been making and selling shirts for over 120 years.  Originally the company had just one shop in central London, now it has 80, and manufactures clothing in the U.K., Europe and the Far East.

Activity Description

This activity is based around a video of T.M. Lewin’s CEO talking about the history of the company.  In this he explains how the company has changed and developed over the last 120 years.  Having watched the video, take a look at the company’s website and also browse through the videos on the T.M. Lewin web TV channel.
Answer the following questions:

  1. What is T.M. Lewin’s market structure like?
  2. How does it compete in this market?
  3. How it has developed its operations to serve that market?

Websites
Video: https://www.youtube.com/watch?v=ycCawH1T978
Company website: http://www.tmlewin.co.uk/
Company web TV channel: http://www.youtube.com/user/TMLewinOFFTHECUFF

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