Online activity 14.3

Olay Regenerist: the new product development process

Overview
This video from Proctor & Gamble explains how they went about developing this cosmetic skin product.

Activity Description
The video explains in some detail how P&G developed Olay Regenerist.  It has a number of different employees talking about the product and the NPD process.

Consider:

  1. What aspects of the NPD process are emphasised in the video?
  2. Why are these aspects especially important to a FMCG company like P&G?

Website
P&G Innovation story: Olay Regernerist: https://www.youtube.com/watch?v=TCKZl9VWa-Y

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