Online activity 14.2

Olay Regenerist: the new product development process

Overview

This activity will introduce you to how a toy manufacturer - Wow - develops their new products.
Activity Description

This video presents case study of how Wow develop their new products. Watch the video and consider:

  • Why is new product development (NPD) important to Wow?
  • What are the stages they go through in developing a new product?
  • How long does this take?
  • How do they know if NPD has been successful?

Websites
Growing our business through NPD: https://www.youtube.com/watch?v=pFdAraJ5cjU

Back to top