Online activity 12.1

Overview

This activity explores the concept of ‘competitive advantage’.

Activity Description

Formula 1 motor racing is one of the most competitive sports in the world.  Each of the teams competing in the nineteen race competition spend between £30 million and £180 million each year.   Success depends on great car design, world class engineering and a great driver.   But all races include pit stops, which can result in a car winning, or losing, a race.  The weblink below shows the Ferrari team preparing for and undertaking a pit stop.
Consider”

• What does it take for this team to ensure it is competitive (let alone have any advantage)? 
• How many people? 
• What equipment?
• What else?

By the way, this video is from the Melbourne F1 race in 2013. 

Website
Ferrari Pit Stop Perfection: https://www.youtube.com/watch?v=aHSUp7msCIE