Chapter 14 Multiple choice questions

Innovation and Continuous Improvement
. What do the initials NPD stand for?

. What do the initials NSD stand for?

. The development of a novel idea is called ________________?

. A change which is created through a series of small improvements is called _________________ innovation?

. A facelift for an existing brand or product is known as which type of innovation?

. The four stages of a new product or new service development process are; formulate ideas, decide on whether to proceed, evaluate the outcome and ____________________?

. Which of these steps are not in the 'Test the Design' stage of the NPD or NSD process?

. Which of these would require a formal approach to innovation?

. Which of these is not one of the ten guiding principles of continuous improvement proposed by Robert Lowson (2002)?

. A technique for getting ideas for innovation and improvement from other sources outside of an organization, is called _______________?

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